Make Up For Ever Launches its Ultra HD Foundation at Ice Palace Jakarta

10:28:00 AM

Dany Sanz, the Founder and Creative Director of MAKE UP FOR EVER, has always worked in close contact with artists on television and film sets. To answer the need raised by the first digital cameras, she created HD in 2008, a professional range of make-up capable of rendering a perfect complexion with invisible coverage and natural results.

Advancing in sync with the latest technological progress, the technology of her leading HD products evolves, responding stunningly to the new norm of 4K cameras – four times more demanding in terms of definition. The new ULTRA HD Foundation is so perfect that it makes the skin look flawless, natural and luminous without ever revealing its presence.

On 12 January 2016, Make Up For Ever celebrated the newest Ultra HD Foundation launching at Ice Palace Lotte Shopping Avenue Jakarta. The event was attended by press and media, bloggers, make up artists, socialites.

The event was opened by Lia Amelia, Make Up For Ever Brand General Manager.

This ultra HD unifies the complexion without marking lines, gives you natural finish and spectacular glow, corrects the slightest sign of redness and the tiniest lines or imperfections under the scrutiny of the camera or photo lens. It is available in 30 shades in Indonesia from lightest to darkest.

Make Up For Ever had collaboration with Indonesia well-known photographer Rio, well-known makeup artists : Rama Jee, Bubah Alfian, Anpa Suha, Marlene Harliman and Upan Duvan to explore more on this foundation and to show us how perfectly was the foundation on camera.

Rama Jee with his muse Ririn Ekawati.

Bubah Alfian with his muse Angel Pieters 

Marlene Harliman with her muse Nagita Slavina

Upan Duvan with his muse Ola Ramlan.

Anpa Suha with his muse Nabila Syakieb

I was lucky to be invited by Make Up For Ever Indonesia and absolutely gonna play with this newest foundation and gonna tell you the story.

Thanks for reading and see you on my next post.


 photo signatureblog2014_zps5a5d1746.jpg

You Might Also Like


  1. Beautiful black maxi dress :)
    Maria V.

  2. Enak banget ya blogger yan tinggal di Jakarta.. Sering banget diadakan event dari brand ternama. *Iri..iri..*
    Nanti review ya ci foundi mufe ini.

    Ijin tulis nama ci Mui ya di postku

    1. km pindah jakarta nti be klo udah merit ;D
      ok be... nti kureview... siiiip be...


Like us on Facebook

Winner of PAC MAKEUP BLOG Competition 2013

Winner of PAC MAKEUP BLOG Competition 2013

Featured as IBB Blogger of The Month - MAY 2013

IBB November 2013 Makeup Challenge Winner